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Pentagram worked closely on the project with Slack founder and CEO Stewart Butterfield and the in-house design and brand team. The extended visual language introduces a more refined color palette but retains the brand’s playful visual personality. Pentagram has designed a new brand identity for Slack that captures the software’s simplicity and ease of use, updating its familiar hashtag logo to work consistently in different scales and contexts. ![]() Slack is a collaboration hub that is changing the way people work and communicate, helping workers be more productive through a cloud-based set of proprietary collaboration tools.
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